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LIFETIME CORNHOLE BOARD
PRODUCT DESIGNED FOR LIFETIME PRODUCTS AS PART OF SUMMER 2021 INTERNSHIP
![Top-View-1_edited_edited_edited.jpg](https://static.wixstatic.com/media/daaf0c_b5376647d8d6418e8ec33d661c44e1f7~mv2.jpg/v1/fill/w_977,h_391,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Top-View-1_edited_edited_edited.jpg)
DESIGN PROMPT/ PAIN POINTS
Prompt: Re-design current product board to cut costs and eliminate current pain points.
Pain Points: Current product doesn't meet regulation dimensions. Complaints regarding round corners and "lip" around the border of the board.
SOLUTION
Introduce a new board edge design, drawing inspiration from the current table and cooler lines. Adjust dimensions of the board to more accurately fulfill dimensioning requirements as required by the ACA.
![Screen Shot 2021-11-08 at 5.34.24 PM.png](https://static.wixstatic.com/media/daaf0c_713877fd830d4eec86cc9a60ae7454ee~mv2.png/v1/fill/w_49,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202021-11-08%20at%205_34_24%20PM.png)
PERSONA
![Plan Page.jpg](https://static.wixstatic.com/media/daaf0c_abcca0480a98423bbc305906fc79ee22~mv2.jpg/v1/fill/w_125,h_96,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Plan%20Page.jpg)
![LIFETIME LOGO_edited.png](https://static.wixstatic.com/media/daaf0c_508e7168d982470098fd0e156b06f1ef~mv2.png/v1/fill/w_151,h_43,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/LIFETIME%20LOGO_edited.png)
RESEARCH AND PLAN
![CORNHOLE IDEATION.png](https://static.wixstatic.com/media/daaf0c_157c6a18a7ca4458bcf85867f02a72d5~mv2.png/v1/fill/w_49,h_37,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CORNHOLE%20IDEATION.png)
![LIFETIME LOGO_edited.png](https://static.wixstatic.com/media/daaf0c_508e7168d982470098fd0e156b06f1ef~mv2.png/v1/fill/w_151,h_43,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/LIFETIME%20LOGO_edited.png)
FORM EXPLORATION AND IDEATION
RENDERINGS
![Screen Shot 2021-10-05 at 9.41.04 PM.png](https://static.wixstatic.com/media/daaf0c_388a04f906a042c3811ccaa69aaf2fa4~mv2.png/v1/fill/w_49,h_38,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202021-10-05%20at%209_41_04%20PM.png)
LEGAL DISCLOSURE:
PRODUCT AND DESIGN ARE PROPERTY OF LIFETIME PRODUCTS AND HAVE BEEN SHARED WITH PERMISSION ON A CONDITIONAL BASIS FOR THIS PORTFOLIO
THE PRODUCT WAS DESIGNED IN A GROUP CONSISTING OF FOUR PEOPLE: FRANK CLEGG, DIRECTOR OF INDUSTRIAL DESIGN; ROB ASTLE, SENIOR INDUSTRIAL DESIGNER; CHANDLER DAVIS, INDUSTRIAL DESIGN INTERN; JAY CALKIN, ENGINEER.
ROLES:
MY ROLES INCLUDED RESEARCH AND IDEATION, CAD MODELING OF BOARD TOP AND EDGES, AND RENDERINGS PROVIDED. ENGINEERING-SPECIFIC COMPONENTS AND FRAMEWORK WERE COVERED BY ROB ASTLE AND JAY CALKIN.
Rendering: Keyshot
3D Model and Surfacing: PTC Creo
Sketching: Autodesk Sketchbook Pro
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